ABOUT
GROW THE CULTURE

Guitarist on stage

What (Who) is

GROW THE CULTURE?

GROW THE CULTURE is a label/collective based in Tokyo.

To further develop Tokyo's underground dance music scene and establish a foundation for the dance music community in Asia, we are engaged in various activities such as outdoor festivals, club events, and label management.

Focusing on UK bass music, the genreless attitude and approach are garnering attention from Asia and Europe, centered around Tokyo.

What (Who) is

GROW THE CULTURE?

GROW THE CULTURE is a label/collective based in Tokyo.

To further develop Tokyo's underground dance music scene and establish a foundation for the dance music community in Asia, we are engaged in various activities such as outdoor festivals, club events, and label management.

Focusing on UK bass music, the genreless attitude and approach are garnering attention from Asia and Europe, centered around Tokyo.

Label

With a focus on British bass music, we incorporate a variety of underground flavors, maintaining a unique and trend-defying mindset. Our aim is to transcend genres and borders by welcoming artists from around the world and supporting independent artists.

Label

With a focus on British bass music, we incorporate a variety of underground flavors, maintaining a unique and trend-defying mindset. Our aim is to transcend genres and borders by welcoming artists from around the world and supporting independent artists.

Events

We organize events such as club nights and festivals primarily featuring bass music, which is uncommon in Japan, creating a dynamic that bridges urban and suburban areas. We emphasize the chemistry that arises from curating talented artists from around the world and combining them with excellent independent and local players.

Events

We organize events such as club nights and festivals primarily featuring bass music, which is uncommon in Japan, creating a dynamic that bridges urban and suburban areas. We emphasize the chemistry that arises from curating talented artists from around the world and combining them with excellent independent and local players.

Merchandise

We produce items ranging from clothing that symbolizes GROW THE CULTURE to everyday wear, offering a wide selection of designs and bodies. The entire team directs the design and production with the aim of adding a little color to the lives of music and art lovers.

Merchandise

We produce items ranging from clothing that symbolizes GROW THE CULTURE to everyday wear, offering a wide selection of designs and bodies. The entire team directs the design and production with the aim of adding a little color to the lives of music and art lovers.

VIDEO

VIDEO

FROM BUILDING FOUNDATIONS TO ELEVATING MOVEMENTS.
THIS IS HOW WE GROW THE CULTURE.

GROW THE CULTURE

Tokyo:

00:34:04

©2025 GROW THE CULTURE All Rights Reserved

GROW THE CULTURE

Tokyo:

00:34:04

©2025 GROW THE CULTURE All Rights Reserved